Learn more
About ABFOODS
and a taste of our story.
Who we are
Welcome to AB Foods, a thriving company with a rich history dating back to 1989. For over three and a half decades, we have been dedicated to excellence in the world of food manufacturing. Our journey began in a cozy bakery nestled in the heart of Panmure, Auckland, where every day brought a new challenge and the sound of the roller door opening and closing was the sole marker of sales and our progress.
From that very humble beginning, to today, AB Foods has earned its place as one of New Zealand's most respected manufacturers and bakeries. While we may not be a household name to all, our impact on Kiwis' lives is profound. Our mission revolves around crafting high-quality products under our customers' trusted brand names, cherished by communities across New Zealand. These brands have become part of the the fabric of Kiwis' daily lives. AB Foods is the essence of “The Quit Achiever”
One of our proudest creations is our very own brand, Bad Baker. You can explore the world of Bad Baker on our dedicated page, and you will also find it conveniently stocked in Countdown's across New Zealand.
At AB Foods, we take immense pride in our commitment to quality, innovation, and the shared bonds we have built with our customers and communities. Join us on our journey as we continue to bring delicious, trusted products to every corner of New Zealand.
"Whether you're crafting something for yourself or on behalf of others, the true measure of success lies in doing an exceptional job."
Our beliefs
ABF's growth can be attributed to their unwavering commitment to collaborating closely with our customers, from initial product development to meticulous project planning, resulting in the creation of world-class quality products.
When we are manufacturing a product for our customers, regardless of their size or renown, we treat it as if it were our very own, always striving to deliver the absolute best. At the heart of ABF's philosophy lies a deep-seated belief in the responsibility of a successful company to give back to the community.
Trust the Numbers
At AB Foods, we believe in transparency and accountability. Our success is not just measured by great taste or textures of our products deliciousness of our products but also by the numbers that reflect our commitment to quality and excellence.
+35
Years of experience in the industry.
+10M
Produced packs annually, Every one signed off with pride by our team.
+45
Members on the ABFoods Team.
+40
Semi or fully automated Machines and integrated production lines